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  • Writer's pictureDAWG NEWS DAILY

UGA Expands NIL Support, Names Former Bulldog Reggie Carter as Athlete Marketing Manager

ATHENS, GA. – August 2, 2023 – The University of Georgia Athletic Association (UGA), in collaboration with Altius Sports Partners (ASP) and INFLCR, has made significant additions to its NIL operations.

Through Altius, Reggie Carter, a former Georgia football player, has joined the department as the full-time Athlete Marketing Manager. He will lead student-athletes to maximize their opportunities at the local, state, and national level with the new Georgia Bulldogs Exchange in partnership with INFLCR.

“We are excited to welcome Reggie Carter back to the University of Georgia,” J. Reid Parker Director of Athletics Josh Brooks said. “As a Georgia alum, Reggie offers our current student-athletes a unique perspective when it comes to NIL. He is someone who cares deeply about the student-athlete experience at UGA, and we are thrilled to welcome him home.”

Now, Carter will work closely with NIL Director Tanner Potts and stakeholders to ensure effective communication, compliance, and maximize NIL opportunities for UGA athletes. Carter’s responsibilities include providing day-to-day support, education, and training, while collaborating with teams, the Georgia Way network, the Georgia Bulldog Club, Georgia Bulldogs Sports Marketing, and external partners to raise awareness of NIL initiatives at Georgia. With his extensive experience as an academic advisor at Georgia Tech and the University of Tennessee, Carter brings a firsthand understanding of the student-athlete experience and expertise in the evolving NIL landscape to assist UGA athletes.

“Bringing Reggie home to Georgia and launching our new Georgia Bulldogs Marketplace expands the support Georgia fans can provide to all Bulldogs.” stated Potts. “Reggie brings valuable insights and expertise to our NIL team. The new exchange, combined with Reggie’s hire, allows for new levels of engagement in NIL at UGA.”

The Georgia Bulldogs Exchange empowers student-athletes to maximize their NIL opportunities by directly engaging with brands, businesses, fans, and donors. The marketplace offers a seamless and user-friendly experience, without any transaction fees. Carter will play a vital role in facilitating these connections, highlighting the university's commitment to exceptional support and innovative solutions for student-athletes. Businesses interested in working with UGA student-athletes can register for the Georgia Bulldogs Exchange and start presenting NIL opportunities.

“As a former Bulldog, I'm honored and thrilled to join UGA in this new role. My complete dedication is to assist our student-athletes in navigating the NIL landscape and accessing valuable marketing opportunities,” said Carter. “The launch of the NIL marketplace will revolutionize how our athletes engage with brands and create a positive impact. I'm excited to collaborate with Tanner and contribute to Georgia's overall NIL efforts.”

“We are proud to have Reggie join the UGA team,” said Celine Mangan, Director of Business and Client Strategy at ASP. “His invaluable insights and dedication to athlete success will contribute significantly to maximizing NIL opportunities for UGA student-athletes.”

“It’s exciting to see the commitment Georgia is putting towards supporting NIL opportunities at their institution,” said Jim Cavale, INFLCR founder. “ “The launch of the Georgia Bulldogs Exchange will create powerful connections between student-athletes, businesses, and collectives resulting in NIL deals. These opportunities, coupled with Reggie’s focus and experience, and the support of the entire UGA NIL team is impressive to see.”

The NIL department, supported by ASP, will focus on empowering student-athletes and cultivating a wide range of opportunities for Georgia athletes. With on-campus guidance, support, and education, UGA is committed to creating an environment where student-athletes can excel and thrive both on and off the field.


About UGA Athletics

Chartered by the state of Georgia in 1785, the University of Georgia is the birthplace of public higher education in America. Located in the Classic City of Athens, the university’s 17 colleges and schools enroll more than 37,000 students and have produced over 315,000 alumni living worldwide. The UGA Athletic Association fields teams in 21 intercollegiate sports as the Georgia Bulldogs, and also as members of the NCAA and Southeastern Conference. UGA teams are an immense source of pride for their fans, having won 48 national championships, over 200 NCAA individual titles, 176 SEC team championships and over 500 SEC individual crowns. . UGA Athletics are also proudly represented by their English bulldog mascot, Uga, who consistently ranks as one of the nation’s most recognizable mascots. For more information, visit or connect with these official accounts:

Twitter: @UGAAthletics

Instagram: @UGAAthletics

About Altius Sports Partners:

Altius Sports Partners (ASP) is the leading advisor to elite collegiate athletics programs and sports properties, offering strategic planning, compliance support, and education. They provide innovative solutions for topics such as NIL and the evolving landscape of employment and media rights in college athletics. In just three years, ASP has expanded from two school partners to supporting over 30 universities, including almost half of the Power Five. They have launched groundbreaking initiatives like the on-campus NIL GM Program and ASP Academy, and have collaborated with Women Leaders in College Sports, the NFL, NFL Players Association, and NBC Sports Athlete Direct. ASP's goal is to empower all stakeholders with the resources needed to succeed in the new era of college athletics, leveraging their expertise to drive education, access, and excellence. Their diverse team of leaders is committed to raising the bar in the industry.


INFLCR, available on Teamworks’ Operating System for Sports™, is the leading athlete brand-building and NIL business management app for over 270 elite collegiate and professional sports organizations. The INFLCR athlete app educates student-athletes, coaches, and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. The INFLCR platform also includes the impactful INFLCR Local Exchange, a school-customized NIL exchange where schools can direct businesses, collectives, and fans seeking to find, communicate with, pay, and report NIL transactions with student-athletes. The INFLCR Local Exchange maximizes the student-athlete wallet share while streamlining compliance and tax reporting responsibilities. To learn more about the INFLCR Local Exchange, please visit


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